Things to Consider when Creating an Internet Web Site
- Your Domain Name:
One of the important things you have to do is to name your web site.
If visitors know your name, the first thing they may try is to
enter "www.yourname.com" to see if your site pops up.
- Look and Feel:
All pages in your web site should tie together with a common basic
layout and color scheme. Hopefully one that will evoke a hoped-for
reaction in the mind of the viewer.
Can old eyes see it?
- Load time:
Although high-speed Internet access is becoming more prevalent,
most people still use dial-up. If a web page has a lot of large pictures,
fancy menus, and other "flashy" stuff, the viewer may
become impatient while waiting and vote "no" with a
mouse click. (This page is designed to load in 13 seconds for a
Visitors to your web site should have no trouble finding the information
they are seeking. Consider who will visit your site and what they
will be seeking.
Your message must be clear and easily grasped. If a visitor has
to wade through a large amount of rhetoric, s/he may not find
your message. Bullet points, short declarative sentences, lists,
and such can speak very effectively.
- Search Engine Results:
If someone is trying too find your site on Google, they could
encounter a million "hits" for the search phrase they
use. If your site doesn't pop up on the first page or two, that
person may give up.
- Being Banned by a Search
Engine: Some self-styled Search Engine Optimization
firms (and software) use questionable methods to "fool"
search engines. If you're caught, you may be blacklisted. Getting
back to normal is a nightmare. Others may use techniques that
no longer work such as "meta tag" stuffing.
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